Ireland's Popularity Rises In World Market

21 Feb 2013

IRELAND'S international 'brand' gained significantly in 2012.

"A country's global brand is most important when it comes to tourism but is also a significant component when it comes to attracting new business,"

"It looks like other countries have increased their admiration for Ireland based on how we have handled our difficulties," "The Irish people continue to be the country's greatest asset, ranking in the top 10 countries in almost half of all those countries studied when it comes to being "warm and friendly,"

Ireland was ranked among the top in terms of preference by professionals, business and tourism.

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