Norway Supports India's First Music Week 16-20 November In New Delhi, Bangalore And Mumbai

11 Nov 2011

“Seagram’s 100 Pipers India Music Week” is a platform that will showcase quality Indian and international artists: Over 40 artists and 40 events will resonate across New Delhi, Bangalore and Mumbai. An exceptional collaboration between a range of artists from India, Norway, Germany, USA, Switzerland, Spain, UK, Australia and even from the exotic French Reunion Island in the Indian Ocean, will see artists perform throughout India at the most happening venues across New Delhi, Mumbai and Bangalore.

This is the first time ever that such a festival will be held in India, with many international and leading Indian names coming together to discuss ideas and collaborate. India Music Week belts out everything from big band jazz to hip electronica, from intelligent pop to strident rock, from ska and dance hall to progressive psy trance, drum & bass and even the good ol' blues and folk. It promises to be an all-encompassing Indian modern urban music experience.  

Networking on global music business scene

With the support of the Royal Norwegian Embassy in New Delhi, a two-day music conference will be showcased in New Delhi on November 17 and 18 at the Eros Hotel, Nehru Place. The conference aims at bringing together the global business of music and will stand as a networking opportunity for all involved in the world of music. It is a much-needed platform for an engagement between various people in the various fields of music, both, within India and globally. The music week will comprise of extensive workshops and panel discussions on some of the hottest topics discussed in the music industry - ranging from copyright issues, songwriting to music production tips by artists from all over the world. The workshops are aimed at improving the knowledge base of musicians and their support structures, skill training and capacity building primarily for musicians directly.

Unique platform including all

The Seagram’s 100 Pipers India Music Week is organized by Rock Street Journal Magazine, who have been pioneers in creating platforms for the Independent Music scene in India since 1993.  

- What excites me about this project is that it is about engaging with Independent music in India in its totality; It is much more than just a music festival, it engages everyone from musicians to fans to the music Industry at many levels, states Amit Saigal, Editor & Publisher – Rock Street Journal Magazine.    

- Norway’s cooperation with Amit Saigal and Rikskonsertene (Concerts Norway) is remarkable. Never have I in India seen such an ambitious programme, engaging so many vibrant and dynamic young musicians. I am truly impressed, and looking forward to the lasting effects of the new networks this festival will produce. I am proud that Norway has contributed to develop this concept, says H.E. Ms Ann Ollestad, Norway’s Ambassador to India.  

Seagram’s 100 Pipers Pure Music has had a long standing relationship with music having associated in the past with such legends as Foreigner, Jethro Tull, Ustad Amjad Ali Khan, The London Symphony Orchestra, America, Vanessa Mae and Anoushka Shankar amongst others. The brand recently concluded an eight city tour featuring the official Doors Tribute band from the USA, Peace Frog.   Seagram’s100 Pipers announced the launch of India Music Week on November 4, 2011 at Hard Rock Café, New Delhi. The press was addressed by the Norwegian Ambassador, Rock Street Journal’s Editor and Publisher, Parikrama, B.L.O.T and Menwhopause. The experts spoke about the purpose of the Music Week, the artists performing, the conference, the festival itself and what’s in store. And added bonus was Bollywood superstar KK performing an acoustic rock number with Parikrama, as a prelude to their collaboration for the Seagram’s 100 Pipers India Music Week, which promises to cut across barriers and bring together people from various boundaries on one common and enchanting platform.