Canada, Still The Destination With The Best Reputation

11 Jul 2013

Three is the magic number for Canada, with the home of the Canucks named the country with the world’s best reputation for the third year running.

The ranking derived from the Reputation Institute’s annual Country RepTrak report, saw Canada maintain its top position, ahead of Sweden and Switzerland in second and third place.

Canadian Tourism Commission president and chief executive Michele McKenzie liked the country’s reputation to a personal calling card and said Canada “is expanding into all corners of the globe”.

“We’re not just inviting the world to visit us, we’re capitalising on our positive reputation to open new doors and create new opportunities for Canada, such as the impact of the business events travel sector on our economy,” Mr McKenzie explained.

In 2012, Canada’s tourism sector generated up to $81.9 billion in revenue.

Source: http://www.etravelblackboardasia.com/article/92258/canada-still-the-destination-with-the-best-reputation