Record Winter For Tourism In Tyrol

25 May 2013

Winter tourism in Tyrol (Western Austria) has set a new record for the season of 2012/13. Around 26.2 million overnight stays and almost 5.4 million arrivals were registered. Tirol Werbung stated that some regions have reached their capacity level.

In total, the overnight stays increased by 1.8 percent and the arrivals by 2.1 percent in 2012/13. The organisation Tirol Werbung stated that a growth occurred in the most important markets.

More guests were registered from Germany, Great Britain, Switzerland and Russia. The number of visitors from Belgium remained constant.

Tirol Werbung stated that the number of visitors from the Netherlands, Austria, France, Italy, Poland and the Czech Republic decreased.

The biggest growth of overnight stays was registered in private holiday apartments. The hotel industry also registered a slight growth of overnight stays. However, private accommodations faced a decrease in this sector.

Josef Margreiter, managing director of Tirol Werbung, said that capacities in the main holiday season have been reached.

He also stated that a focus on the creation of value and economic efficiency were thus very important.

Source: http://austriantimes.at/news/Business/2013-05-24/48747/Record_winter_for_tourism_in_Tyrol