cloudfront

Switzerland Eyes 8% Jump In Overnight Stays From India

16 Jan 2013


Immigration News

Switzerland Tourism today said it is targeting an 8 per cent growth in overnight visitors from India during this year as it undertakes increased initiatives to promote the country as a MICE and niche destination.

Switzerland Tourism today said it is targeting a 8 per cent growth in overnight visitors from India during this year as it undertakes increased initiatives to promote the country as a MICE and niche destination. "We do hope to increase the overnight stays from India by 8 per cent in 2013 from 5,50,000 in 2012," Switzerland Tourism India Director Stephan A Heuberger told PTI.

Switzerland Tourism is a federal public corporation, responsible for promotion of Switzerland as a holiday, travel and conference destination both at home and abroad. The focus apart from strengthening the segments of group travellers and frequent individual travellers will be on MICE (meetings, incentives, conferences, and exhibitions) and niche segments, he added.

In 2013, the new initiatives and campaigns of Switzerland Tourism will focus on 'Living Traditions'. It is an endeavour to showcase the customs and way of life that reflects Switzerland. "At present group travellers constitute the biggest segment of the visitors from India followed by FIT's. But MICE segment is also growing very fast at around 20 per cent," Heuberger said.

India is a huge strategic market for Switzerland along with China, Brazil and Russia. India is a very interesting market, he added. The corporation is planning major marketing initiatives ranging from consumer reach out programmes, advertising campaigns on channels on print media, Switzerland Tourism said.

It also plans to tap the social media like twitter and pinterest along with launch of official facebook page with an Indian feed. When asked about other strategies for growth in number of Indian visitors, Switzerland Tourism India Deputy Director Ritu Sharma said: "We are also continuing promotions in tier II and tier III cities." Tourism in Switzerland is ranked fourth in terms of export revenues following the chemical, metal and luxury watch-making industries.

Source: http://www.moneycontrol.com/news/business/switzerland-eyes-8-jumpovernight-staysindia_807643.html


QUICK ENQUIRY

  • Send me regular updates and alerts
Two Year Canadian Dream One day when I woke ...

Sxxxxx xxxxxL
Canada

CANADA VISA ( FEDERAL ...

Really good service provided on all the steps. ...

Pxxxxx xxxxx
Australia

AUSTRALIAN VISA...

Skills assessment Approved. ...

Sxxxxxxxx xxxxxxxxxxU
Canada

ACS RESULT...

Hi, We have had a pleasant experience with Opulentus. ...

Axxxx xxxxx
Australia

AUSTRALIAN VISA...

Thanks a lot to the whole team for ...

Axxxxxxxx xxxxxE
Australia

AUSTRALIAN VISA...

Hello, The experience overall was very nice.Right from start,I ...

Gxxxxxx xxxL
Australia

AUSTRALIAN VISA...

I am writing to let you know how ...

Pxxxxxxxx xxxxxxI
Australia

AUSTRALIAN VISA...

Appropriate guidance at each and every step. Opulentus ...

Nxxxxxxx xxxxx
Australia

AUSTRALIAN VISA...

Got it within time frame of 5 months ...

Axxxx xxx
Australia

AUSTRALIAN VISA...

Thanks for your valuable and professional support in ...

Sxxxxxxxxx xxxxxxI
Australia

AUSTRALIAN VISA...

View All