Switzerland Eyes 8% Jump In Overnight Stays From India

16 Jan 2013


Immigration News

Switzerland Tourism today said it is targeting an 8 per cent growth in overnight visitors from India during this year as it undertakes increased initiatives to promote the country as a MICE and niche destination.

Switzerland Tourism today said it is targeting a 8 per cent growth in overnight visitors from India during this year as it undertakes increased initiatives to promote the country as a MICE and niche destination. "We do hope to increase the overnight stays from India by 8 per cent in 2013 from 5,50,000 in 2012," Switzerland Tourism India Director Stephan A Heuberger told PTI.

Switzerland Tourism is a federal public corporation, responsible for promotion of Switzerland as a holiday, travel and conference destination both at home and abroad. The focus apart from strengthening the segments of group travellers and frequent individual travellers will be on MICE (meetings, incentives, conferences, and exhibitions) and niche segments, he added.

In 2013, the new initiatives and campaigns of Switzerland Tourism will focus on 'Living Traditions'. It is an endeavour to showcase the customs and way of life that reflects Switzerland. "At present group travellers constitute the biggest segment of the visitors from India followed by FIT's. But MICE segment is also growing very fast at around 20 per cent," Heuberger said.

India is a huge strategic market for Switzerland along with China, Brazil and Russia. India is a very interesting market, he added. The corporation is planning major marketing initiatives ranging from consumer reach out programmes, advertising campaigns on channels on print media, Switzerland Tourism said.

It also plans to tap the social media like twitter and pinterest along with launch of official facebook page with an Indian feed. When asked about other strategies for growth in number of Indian visitors, Switzerland Tourism India Deputy Director Ritu Sharma said: "We are also continuing promotions in tier II and tier III cities." Tourism in Switzerland is ranked fourth in terms of export revenues following the chemical, metal and luxury watch-making industries.

Source: http://www.moneycontrol.com/news/business/switzerland-eyes-8-jumpovernight-staysindia_807643.html


QUICK ENQUIRY

  • Send me regular updates and alerts
This has been a perfect service. Vamsi has ...

Axxxxx xxxxx
Australia

AUSTRALIAN VISA...

Processing visa through Opulentus has been an awesome ...

Sxxxxxxx xxxxxxxxxxxxI
Australia

AUSTRALIAN VISA...

The process at Opulentus is smooth, transparent and ...

Vxxxxxx xxxxxxx
Australia

AUSTRALIAN VISA...

It was a good experience with opulentus team, ...

Sxxxxxxx xxxxxxA
Australia

AUSTRALIAN VISA...

It had been very good journey and experience ...

Jxxxxxx xxxxxxA
Australia

AUSTRALIAN VISA...

PR process along with Opulentus was very smooth. ...

Pxxxxxxxxx xxxxxA
Australia

AUSTRALIAN VISA...

From the first day of me walking in ...

Nxxxxxxxxx xxxxxxxx
Australia

AUSTRALIAN VISA...

I would like to thank OPULENTUS and Mrs.Ashwini ...

Vxxxxxxx xxxxxxxxxxx
Australia

AUSTRALIAN VISA...

Hi, The journey of getting the VISA was smooth ...

Dxxxxxx xxxxxxxxI
Australia

AUSTRALIAN VISA...

I would like to take this opportunity to ...

Hxxxxxxxxx xxxxxxxxxN
Australia

AUSTRALIAN VISA...

View All